Elevating a Video App’s Success: A 60% Surge in Downloads through Innovative ASO

by | Dec 18, 2023 | Blogs

Introduction

The streaming app battleground is intensifying, with new players challenging the dominance of giants like Netflix. In this case study, discover how our unique ASO strategy propelled a new video app to a remarkable 60% increase in downloads, demonstrating the power of effective App Store Optimization in a competitive landscape.

1. The Current Streaming App Landscape:

  • Netflix holds a 39% market share in the U.S., but competitors collectively command a significant 61%.
  • Disney+ emerges as a rapid riser, securing the third spot in MAU’s top U.S. apps with a 17% market share.
  • Strategies such as new releases, events, and exclusive offers drive user acquisition, while app store optimization becomes crucial for sustained visibility.

2. ASOWorld’s Role in Driving Growth:

  • Our client, a video app launched in 2021, had a strong foundation but sought to boost daily traffic and downloads.
  • With a limited budget and startup team, we relied on a strategic combination of ASO and data analysis to achieve results.

3. Strategies Employed:

  • Market and keyword research to identify growth opportunities.
  • App Store conversion optimization to enhance user engagement.
  • Detailed ASO strategies, including a comprehensive keyword optimization process.

4. Keyword Optimization Process:

  • Creation of a valuable keyword list with significant traffic.
  • Evaluation of current app rankings for selected keywords.
  • Assessment of competition to gauge the likelihood of securing a top-ranking position.
  • Selection of the final keyword collection.
  • Integration of chosen keywords into titles, subtitles, and descriptions.
  • Submission of the new keyword list.
  • Continuous measurement, iteration, and optimization.

5. Outstanding Results:

  • Significant improvements across all metrics on the iOS App Store.
  • On Google Play, the video app secured the #1 position for two major keywords for a month.
  • A remarkable 31% increase in app downloads after the initial stage of ASO.
  • A subsequent surge of 60% in app downloads post app store conversion optimization efforts.

Conclusion

Uncover the strategies that transformed a video app’s fortunes and witness the tangible impact of ASO in a fiercely competitive landscape. Ready to replicate this success for your app? Dive into the detailed case study to gain insights and propel your app to new heights.

Start your ASO journey with ASO Zone today and watch your app climb the app store rankings