Introduction
The streaming app battleground is intensifying, with new players challenging the dominance of giants like Netflix. In this case study, discover how our unique ASO strategy propelled a new video app to a remarkable 60% increase in downloads, demonstrating the power of effective App Store Optimization in a competitive landscape.
1. The Current Streaming App Landscape:
- Netflix holds a 39% market share in the U.S., but competitors collectively command a significant 61%.
- Disney+ emerges as a rapid riser, securing the third spot in MAU’s top U.S. apps with a 17% market share.
- Strategies such as new releases, events, and exclusive offers drive user acquisition, while app store optimization becomes crucial for sustained visibility.
2. ASOWorld’s Role in Driving Growth:
- Our client, a video app launched in 2021, had a strong foundation but sought to boost daily traffic and downloads.
- With a limited budget and startup team, we relied on a strategic combination of ASO and data analysis to achieve results.
3. Strategies Employed:
- Market and keyword research to identify growth opportunities.
- App Store conversion optimization to enhance user engagement.
- Detailed ASO strategies, including a comprehensive keyword optimization process.
4. Keyword Optimization Process:
- Creation of a valuable keyword list with significant traffic.
- Evaluation of current app rankings for selected keywords.
- Assessment of competition to gauge the likelihood of securing a top-ranking position.
- Selection of the final keyword collection.
- Integration of chosen keywords into titles, subtitles, and descriptions.
- Submission of the new keyword list.
- Continuous measurement, iteration, and optimization.
5. Outstanding Results:
- Significant improvements across all metrics on the iOS App Store.
- On Google Play, the video app secured the #1 position for two major keywords for a month.
- A remarkable 31% increase in app downloads after the initial stage of ASO.
- A subsequent surge of 60% in app downloads post app store conversion optimization efforts.
Conclusion
Uncover the strategies that transformed a video app’s fortunes and witness the tangible impact of ASO in a fiercely competitive landscape. Ready to replicate this success for your app? Dive into the detailed case study to gain insights and propel your app to new heights.